Not for Profit website's main goals are to both inform the public of their mission and make donating an easy and painless experience. Outfinite Designs understands this and is here to help.
Focus on your mission -
Non profit website's share many of the same best practices as any website. They need to be user friendly, easily navigable, and use appropriate fonts, colors, and other design elements. But often a non profit website needs to offer more than your typical corporate site.
A non profit’s website needs to make it easy to find out more about their cause, to donate money, and to become more involved. It needs to make it easy for media contacts to find the information they need and the contact information of key personnel. And it needs to do all this in a way that’s inviting to the organization’s targeted donors and/or volunteers.
Design on a not for profit website should be transparent. That’s not to say your site can’t have an interesting design, just that the design should revolve around your content and your mission, not the other way around. Outfinite Designs always takes into account the types of information you’ll be providing on the site and the formats that will be used.
Don't get lost -
When starting a Not for Profit website there are several key factors that need to be determined before the design can begin. As previously stated, unlike the vast majority of website's out there, Not for Profit website's need their content and goals to stand out even more. Its not uncommon to get lost on what a Not for Profit organization's mission is when the content is lost in a sea of non flattering graphics and unrelated materials. When designing, Outfinite Designs takes these factors into consideration:
Make sure your site is donation friendly
Let people who want to volunteer know your available
Make your organizations purpose immediately apparent
Make sure your content always takes center stage
Know your target audience and design for them
Always include a news or blog section
Those key goals, along with creative material will make sure your organizations mission is both well understood and well accepted.
